When 14-year-old Brian Pollari started filming real estate videos, he wasn't just skipping school for fun—he was laying the foundation for what would become a thriving media company. Now at 21, the founder of Pollari Media shares his remarkable journey from borrowing his parents' car (without a license) to building a team of nine full-time staff and multiple contractors.
"We make businesses sexy," Brian explains, describing how his company transforms ordinary brands through strategic visual content and social media management. What began as a $25 drone photo package for realtors has evolved into a comprehensive marketing agency serving real estate professionals and businesses across Northwest Arkansas.
The conversation explores Brian's evolution as a leader, particularly his struggle with delegation. "Managing people is by far the trickiest part of the entire business," he admits, sharing how he learned to accept that "80% of what your employee produces is probably 100% to the client." This mindset shift allowed him to scale beyond what he alone could accomplish.
For real estate investors and professionals, Brian offers invaluable insights on building a brand presence that attracts opportunities. His company's largest acquisition channel is now Instagram—a platform that costs nothing but time and intention. "If you are at the forefront of people's minds, you're going to be the person they go to," he emphasizes, noting that even a small, engaged following can yield significant results when content provides genuine value.
Beyond business tactics, Brian's definition of success resonates deeply: "Being rich in more ways than one." His company's purpose—"creating impact through developing meaningful relationships"—guides every decision, from client work to community involvement. Ready to elevate your brand or property's visual presence? The path begins with understanding your audience and consistently showing up where they are.
EP. 55: Make Your Properties Pop: The ROI of Professional Real Estate Media
